Noodoll is the brainchild of designer and author YiYing Wang 王怡穎. YiYing created the World of Noodoll as part of her Master’s course - an MA in Communication Design from Central Saint Martin’s, London. She has global experience in character design; licensing; clothing, bag and accessory production; and writing. YiYing has been a guest lecturer on design topics at a number of universities; has written for a wide range of publications; has written six successful books- including two bestsellers in Taiwan - and Noodoll’s debut children’s book: Ricehead’s Revenge published by Blue Apple, New York.

• Published Works 出版作品
• • Fashion Market (2004) 創意市集, 田園城市出版
  • 創意市集中文簡體版 (2005), 三聯文化出版
• • Fashion Market II (2005) 創意市集之玩心大發, 田園城市出版
  玩心大發中文簡體版 (2006), 三聯文化出版
• • Me in My Bag (2007) 私囊, 田園城市出版
  
• • Pip Pom Pom and his Flowers (2007) co-written with
  Donna Wilson，城邦文化出版
• • Ricehead's Revenge (2009) (Blue Apple Books, USA)
• • Ricehead Cooks Up a Plan (2009) 米頭詐降麵
  大塊文化出版