2011: With a constantly expanding product range, from creative toys to practical stationery sets, Noodoll's playful designs are reaching a wider audience than ever before. With new stockists including Paul Smith and Selfridges, Noodoll has a strong affiliation with concept stores, museums and home boutiques who appreciate the quality and attention to detail of our products.
With trade shows planned for the rest of the year and into 2012, Noodoll are continuing to be creative and playful.

2010: The released of the Rice Monster range, bringing the cast of Noodoll characters to life in an adorable and imaginative way. Rice Monster toys and gadget holders were introduced and became popular with a wider target audience, which saw Noodoll's stockists begin to include highly regarded stores like Playlounge and The Southbank Centre.

2009: Noodoll's brand new accessories and bags ranges were released in 2009. The quality and attention to detail of these products reinforced Noodoll's reputation as an exciting new design-led brand.

2008: Noodoll studio (Noodoll Ltd) was set up this year with YiYing's own vision of creating design-led products supported by a playful narrative, with YiYing's first illustration book 'Ricehead's Revenge' published by Blue Apple Books(USA), and the traditional Chinese version published by 大塊文化 Locus Publishing (Taiwan).

Origins of Noodoll: Noodoll is the creation of designer and author YiYing Wang, who created the Noodoll characters whilst studying for her MA at Central Saint Martins College of Art and Design in London. The first Noodoll Clothing range was launched in 2002 with Map Print Ltd, and was sold across UK stores such as Topshop and Urban Outfitters.

YiYing is also the author of six successful books, including Chinese bestsellers 'Fashion Market' and 'Me In My Bag', and Noodoll’s debut children’s book 'Ricehead’s Revenge' published by Blue Apple, New York.